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The hysterical liberal call-out produced a breeding ground for an online backlash of irreverent mockery and anti-PC, typified by charismatic figures like Milo [Yiannopoulus]. But after crying wolf throughout these years, calling everyone from saccarine pop stars to Justin Trudeau a 'white supremacist' and everyone who wasn't With Her a sexist, the real wolf eventually arrived, in the form of the openly white nationalist alt-right who hid among an online army of ironic in-jokey trolls. When this happened, nobody knew who to take literally any more, including many of those in the middle of this new online far right themselves. The alt-light figures that became celebrities during this period made their careers exposing the absurdities of online identity politics and the culture of lightly thrown claims of misogyny, racism, ableism, fatphobia, transphobia and so on. However, offline, only one side saw their guy take the office of the US president and only one side has in their midst faux-ironic Sieg Heil saluting, open white segregationists and genuinely hate-filled, occasionally murderous misogynists ans racists.
Before the overtly racist alt-right were widely known, the more mainstream alt-light largely flattered it, gave it glowing write-ups in Breitbart and elsewhere, had its spokespeople on their YouTube shows and promoted it on social media. Nevertheles, when Milo's sudden career implosion happened later they didn't return the favor, which I think may be setting a precedent for a future in which the playful trangressive alt-light unwittingly play the useful idiots for those with far more serious political aims. If this dark, anti-Semitic, race-segregationist ideology grows in the coming years, with their vision of the future that would necessitate violence, those who made the right attractive will have to take responsibility for having played their role.