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A 24/7 world is a disenchanted one in its eradication of shadows and obscurity and of alternate temporalities. It is a world identical to itself, a world with the shallowest of pasts, and thus in principle without specters.
As history has shown, war-related innovations are inevitably assimilated into a broader social sphere, and the sleepless soldier would be the forerunner of the sleepless worker or consumer. Non-sleep products, when aggressively promoted by pharmaceutical companies, would become first a lifestyle option, and eventually, for many, a necessity.