But then, I do understand why women started to reject the word ´feminism´. It ended up being invoked in so many bafflingly inappropriate contexts that – if you weren´t actually aware of the core aims of feminism, and were trying to work it out simply from the surrounding conversation – you´d presume it was some spectacularly unappealing combination of misandry, misery and hypocrisy, which stood for ugly clothes, constant anger and, let´s face it, no fucking