Omtale fra Den Norske Bokdatabasen
Traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption marketing and, as companies are discovering, it no longer works. Instead of annoying potential customers, Permission marketing offers customers incentives to accept advertising voluntarily. By reaching out to only those customers who may have expressed an interest in learning more about the product, Permission marketing enables companies to develop long-term relationships with customers, create trust, build awareness and greatly improve the chances of making a sale. With index.
Omtale fra forlaget
Traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption marketing and, as companies are discovering, it no longer works. Instead of annoying potential customers, Permission marketing offers customers incentives to accept advertising voluntarily. By reaching out to only those customers who may have expressed an interest in learning more about the product, Permission marketing enables companies to develop long-term relationships with customers, create trust, build awareness and greatly improve the chances of making a sale. With index.
Forlag Free Press Business
Utgivelsesår 2002
Format Heftet
ISBN13 9780743221429
EAN 9780743221429
Språk Engelsk
Sider 255
Utgave 1
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