The postmodern is everywhere and nowhere. It has no zero point, no fixed essence. It contains all the traces of everything that has come before. Its dominating logic is that of a hybrid, never pure, always compromising, not 'eiter-or', but 'both-and'. The postmodern impulse is playful and paradoxical. It mocks and absorbs historical forms, always having it both ways, always modern and postmodern, nothing escapes its attention. On the surface benignly playful, this 'both-and' posture disguises ideology as entertainment (...), makes the spectacle and the newsworthy event the emblematic sign of an age where lifestyle advertising has become the accepted popular psychology. At the same time, empty seriality is now the bond which unites the audience, and the electronic image is the only sign of reality that counts

In short, capitalism needs and uses anything and everything to perpetuate its hegemonic control over popular culture